One good way to optimize your adsense earnings is to fine tune the ads displayed on your website. Not all ad formats are equal, some do better than others.
A good example of this is a top page ad. With using common sense what do you think would be better, placing a 468x60 Banner Ad or a 200x200 small square? Obviously the Banner ad would be best, because it looks like it belongs and it runs wide to better match up with the contours of your blog. Now think about how a 200x200 small square would look. It would just look out of place like its sitting in the middle of nowhere.
The lesson is to use your judgement and use the ad that would fit best in the place you plan on putting it. Try out different types and get the feel of how they would look in your website.
Another thing to think of is where on your blog will you put ads. The obvious choices are the top of the page, the right and left of the page, and at the bottom.
Think about how someone reads a website. Their eyes start at the left side of the page and moves to the right when reading. Since reading naturally brings the eye to the right side of the page it would be smart to place ads on the right side instead of the left. Ads placed on the right side of the page are more likely to catch the eye.
You can also think of the colors of the ad. What color will the border and text be? What about the background? You can go about doing this a few ways.
You can choose to blend the ads with your website so your ads look like they belong and fit well with your template. Or you can Match your template completely.
If you wanted to make your ads stand out you can adjust them so the colors are the opposite of your template. This could be a good thing or a bad thing. Of course you want to draw attention to your ads but that could be the wrong way in doing it. Its better for it to come naturally, like I said above how a person reads from the left to the right and their eyes will be drawn to the ads on the right.
While I can't tell you what will work for your website, if you incorporate some of the things I suggested into your website you can figure out what works for you.
Try your ads one way, then keep track of how they are producing click/revenue wise then try it a different way. Compare your results and fine tune the ads so they perform better and better for you.
I recently tried adjusting my ad type on one of my ads and noticed within 5 days that it actually hurt instead of helped, so I just changed it again but to a similar format I had before. I think that will do better. If it doesn't perform as good as the original format did I will change it back. You don't know unless you try.
I wish everyone luck with their ad setup.
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